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Capstone to Donate Books to Oklahoma Tornado Victims, Encourages Customers to Get Involved

May 31, 2013 07:48 AM

MINNEAPOLIS, Minn. – May 31, 2013 – To help the youngest victims affected by the recent tornado in Moore, Okla., Capstone, a leading publisher of children’s books and digital products and services, has established several ways for customers to get involved. Capstone will work directly with the two schools most affected by the disaster, Briarwood Elementary and Plaza Towers Elementary, to distribute books to rebuild their libraries.

“Like so much of the country, our hearts were broken as we watched our friends who were affected by the tornado. We knew we had to jump in right away and lend a hand somehow. With the help of our customers and partners, Capstone will help support the educators and students who have lost so much,” said Maryellen Coughlan, Capstone Director of New Initiatives and Corporate Giving.

For a limited time through its trade program, Capstone Young Readers, the publisher will donate one book to the Moore schools for every book purchased through its website Consumers can simply use the Promo Code “moorerelief” when placing an order online.

Through its library division, Capstone Rewards members can donate their points to the school libraries. Capstone will double the total rewards points accumulated and gift to each of the schools to order new books. Customers can login in to their Capstone Rewards account at, redeem their points as usual, and email the redemption code to: with the subject line “Moore Recovery Donation.”

Capstone will also make a separate donation of more than 750 books for the children in the Moore community to keep for their home library.

As rebuilding efforts begin, the schools will receive the donated books when they are ready to receive them. Capstone has created a micro-fundraising site,, for monetary donations to be made to the American Red Cross disaster relief. The link to the site is advertised on the Capstone Classroom home page.

“Providing children with good books to read is important for reestablishing a sense of normalcy and routine. Helping to provide Moore schools and educators with the books and resources they need to rebuild their fundamental role in the community is so important. We hope our customers and friends join us. Capstone is preparing to send books to these schools as soon as they are ready to receive them,” said Ashley Andersen Zantop, Capstone Group Publisher and General Manager.

About Capstone

Capstone is a leading publisher of children’s books in nonfiction and fiction, digital products and services and literacy programs. Capstone publishes content in a variety of print and digital formats including board books, picture books, interactive books, apps, audio and databases. Imprints under Capstone include Capstone Young Readers, Capstone Press, Compass Point Books, Heinemann Raintree, Picture Window Books, Stone Arch Books, Capstone Classroom and Maupin House. For more information, visit