Capstone Names Larry Dorfman as New Book Trade Sales Manager
Minneapolis, Minn. – May 14, 2015 – Capstone, a leading publisher of children’s books and digital products and services, has named Larry Dorfman as Book Trade Sales Manager. Dorfman brings 30 years experience in the publishing industry with a background in sales, business development and marketing to his new role, and will lead the network of independent book store sales representatives and national book trade retail and wholesale accounts.
“We’re very fortunate to have someone of Larry’s caliber lead our book trade sales team. His rich experience in developing new business, strategic planning, and business and product development is truly an asset and we’re looking forward to seeing some of the new ideas Larry brings to the team,” said Tom Kalgren, Capstone Director of U.S. Trade Sales.
Dorfman began his career in publishing as a sales rep at Avon Books and Penguin, then moved into National Accounts at Penguin and Simon & Schuster. He spent 11 years at Globe Pequot Press as the Vice President of Sales in which he was responsible for driving new business and expanding relationships with key accounts to exceed growth and revenue objectives for the company. Dorfman also served as Director of National Accounts at Abrams Press where he oversaw sales to major national accounts and was an integral part of the team that put the Wimpy Kid franchise on the map. Most recently he has worked as a publishing consultant with clients in New York and Canada, and authored the Snark Handbook humor series with Skyhorse Publishing.
“My great love after literature has always been children’s publishing. From Beatrix Potter and the Stinky Cheese Man to the Wimpy Kid, kid’s books have been the most fun to show, sell, talk about and discover. I feel right at home working with a fantastic array of books that are quickly coming onto the radar of everyone in the trade,” said Dorfman.
Dorfman replaces Paul Von Drasek who retired in late February, but remained on a part-time basis consulting with Capstone through April. Dorfman’s first day was May 4. He will be based in Hamden, Conn., making regular visits to Capstone’s Minnesota offices.
Capstone is a leading publisher of children’s books, digital solutions and services, literacy programs, and K–12 professional development resources. Capstone creates content in a variety of print, digital and media formats for school libraries, classrooms, and at home reading. Capstone’s business units include Capstone Library, Capstone Classroom, Capstone Young Readers, myON, and Capstone International. For more information, visit www.CapstonePub.com.