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Public Relations



Dewey: 659.2
This title covers these subjects:  Public relations, Publicity, Mass media -- Influence
Public Relations: Creating an Image (Hardcover)

by Moi Ali

Heinemann
This book explains what public relations is, who undertakes it, what methods it uses and to what effect. Using real life case studies it shows how PR can be used to benefit society.


Interest Level: 6-8

ISBN:  9781403476548 / 1-4034-7654-3
Publisher:  Heinemann
Copyright: 2006
Language: English
Page Count:  64
Page Dimensions:  7 7/8 x 10 5/8
Binding:  Reinforced Library Binding

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Influence and Persuasion $120.00